Revenue mix over 12 months
Monthly revenue stack using the selected traffic-growth assumption.
AdsAffiliatePremium
Ad Revenue and RPM Calculator
Model display ad revenue, affiliate income, premium-tool sales, and traffic growth for a utility-site portfolio.
Monthly revenue£1,700Ads + affiliate + premium
Annual run-rate£20,400
Effective RPM£34.00Across all income streams
Total monthly revenue path
Combined revenue with compounding monthly traffic change.
Total
Revenue breakdown
Display advertising£8.00 RPM on 50,000 page views£400
Affiliate revenue1.2% click rate and 5.0% conversion£540
Premium report revenue0.08% visitor conversion at £19£760
Estimated month 12 revenue£3,227
Assumptions
Calculation notes
- RPM means revenue per thousand page views in this model.
- The calculator does not load ads and does not estimate approval likelihood for any ad network.
- Avoid clicking your own ads or encouraging ad clicks; this model is for legitimate traffic and planning only.
Revenue scenario
How traffic, RPM and revenue connect
This page is about sensitivity: changing traffic and RPM assumptions to see what drives revenue.
Revenue model
The calculator estimates revenue from traffic volume, page views, RPM assumptions and optional conversion assumptions.
It separates traffic, ad RPM and non-ad income inputs so users can see which assumption drives the result.
RPM pathpage views / 1,000 x RPM + optional conversion revenue -> estimated revenue
Page-view scenario
Example: RPM scenario
- Monthly page views: 50,000
- Page RPM: GBP 5
- Other revenue: optional
Result: The ad-only estimate is GBP 250 a month before platform deductions, tax, seasonality or fill-rate changes.
RPM is an assumption, so the useful part is comparing realistic low, base and high scenarios.
Why RPM is only an assumption
- AdSense and other ad networks do not guarantee a fixed RPM; traffic country, topic, seasonality and policy status all matter.
- Use the calculator for planning and sensitivity checks rather than as an earnings promise.
Content reviewed: 7 September 2026.
Guide
Ad Revenue and RPM Calculator notes
Estimate how search traffic, RPM, affiliate conversion, and premium upgrades might combine across a calculator site.
FAQs
Ad Revenue and RPM Calculator FAQs
What is the Ad Revenue and RPM Calculator for?
Estimate how search traffic, RPM, affiliate conversion, and premium upgrades might combine across a calculator site.